Innovative new safety campaign unveiled
Archived press release
Date Published: 08/03/12
An interactive poster campaign is being launched to encourage men and women to stay safe while enjoying Aylesbury Vale’s nightlife.
The poster campaign, which promotes personal safety, sensible drinking and safe travel, is being conducted by the Aylesbury Vale Community Safety Partnership and will target 18 to 30-year-olds.
The posters will be put up on the backs of toilet doors in pubs, bars and clubs across the Vale and will also be on display in Aylesbury College and the University of Buckingham as well as in sixth form common rooms.
They contain barcode-like QR codes, which smartphones with free-to-download QR-reading software can scan using their built-in cameras.
Once the data has been read, the phone will automatically load up an Aylesbury Vale District Council web page, which provides tips on staying safe on a night out, such as staying with friends, thinking about what you drink and using a licensed taxi or minicab firm.
Councillor Pam Pearce, Cabinet Member for Community Matters at AVDC, said: “The poster campaign is all about giving people advice on how they can enjoy their nights out whilst staying safe. We know that most people act responsibly on a night out, but sadly, we do see cases where people have too much to drink, become confused and can’t get home because they have been separated from friends. Others fall prey to criminals who target vulnerable people.
“We hope – by taking advantage of this technology – this increasingly popular method of accessing online information simply and quickly will encourage people to act responsibly, stay safe and help us prevent crime.”
People without smart phones can still access safety messages online by visiting www.aylesburyvaledc.gov.uk/community-living